Andrew Crane $(2001)$ says that, while there is no such thing as a truly ethical product, brand name companies and their products can be positively or negatively "augmented" in the eyes of the consumers. Have efforts to engage in "ethical supply chain management" $($Roberts $2003),$ via RSPO labelling served to positively augment palm oil$-$based products in the eyes of consumers, do you think? Why or why not?