Question: Another method for creating perceived value is to share provincial knowledge to stand out from the crowd. Provincial knowledge in this case is the distinctive

Another method for creating perceived value is to share provincial knowledge to stand out from the crowd. Provincial knowledge in this case is the distinctive knowledge of a B2B marketing firm that perhaps gives it it's competitive advantage. Some sites require completion of a questionnaire that also screens and qualifies respondents.

A method to avoid a free extension of knowledge is to charge for it. A token fee might be needed to acquire the information. In that respect, knowledge becomes a revenue stream.

Is it smart for B2B to share company knowledge?

Is the risk of sharing knowledge worth it?

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