answer 1 & 2

factors that influence consumers' decision- making processes. Before participating in this discussion, please watch the "Shopping Tricks video above" and the Chapter 9 "Subaru" video located in My Marketing Lab. Discussion questions: 1.) Chapter 9 provides a classic model of cognitive decision making among consumers (Fig. 9.2, p. 325). How does this model relate to purchase decisions discussed in the Subaru video? Identify two techniques that marketers might use to persuade consumers to purchase more in a bricks and mortar retail environment, providing examples from the "Shopping Tricks" video and/or your own experiences. Chapter 10 discusses situations related to purchase and post-purchase activities (see Fig. 10.1, p. 355), including antecedent states, the purchase environment and post- purchase processes. Give two examples of how antecedent and post-purchase processes impact shopping behavior. 2.) Consumer decision-making and shopping increasingly involves digital technology which is turning traditional retailing on its head. Identify two techniques that marketers may use to encourage consumers to make purchases in an eCommerce (p. 363-365) environment. Give two examples of how opportunities in the sharing economy (p. 371) have impacted consumer behavior and the marketplace. Previous Next 15 20 Dashboard Calendar To Do Notifications Inbox