Answer $1$:

Customer data $($please provide examples where appropriate$)$:

How this customer information can be captured in this company website?

How can MattressFirm marketers use this customer information in customer relationship management? Please give detailed actions.

Answer $2$:

Customer data $($please provide examples where appropriate$)$:

How this customer information can be captured in this company website?

How can MattressFirm marketers use this customer information in customer relationship management? Please give detailed actions.

Answer $3$:

Customer data $($please provide examples where appropriate$)$:

How this customer information can be captured in this company website?

How can MattressFirm marketers use this customer information in customer relationship management? Please give detailed actions.

Answer $4$:

Customer data $($please provide examples where appropriate$)$:

How this customer information can be captured in this company website?

How can MattressFirm marketers use this customer information in customer relationship management? Please give detailed actions.

Answer $5$:

Customer data $($please provide examples where appropriate$)$:

How this customer information can be captured in this company website?

How can MattressFirm marketers use this customer information in customer relationship management? Please give detailed actions.

Answer $6$:

Customer data $($please provide examples where appropriate$)$:

How this customer information can be captured in this company website?

How can MattressFirm marketers use this customer information in customer relationship management? Please give detailed actions.

Answer $7$:

Customer data $($please provide examples where appropriate$)$:

How this customer information can be captured in this company website?

How can MattressFirm marketers use this customer information in customer relationship management? Please give detailed actions.

Answer $8$:

Customer data $($please provide examples where appropriate$)$:

How this customer information can be captured in this company website?

How can MattressFirm marketers use this customer information in customer relationship management? Please give detailed actions.

Answer $9$:

Customer data $($please provide examples where appropriate$)$:

How this customer information can be captured in this company website?

How can MattressFirm marketers use this customer information in customer relationship management? Please give detailed actions.

Answer $10$:

Customer data $($please provide examples where appropriate$)$:

How this customer information can be captured in this company website?

How can MattressFirm marketers use this customer information in customer relationship management? Please give detailed actions.