Question: ANSWER 2 QUESTIONS. NEED THOROUGH EXPLANATION. 1. Imagine you are a hospitality business owner. Based on your research and what you have learned about guest

ANSWER 2 QUESTIONS. NEED THOROUGH EXPLANATION.

1. Imagine you are a hospitality business owner. Based on your research and what you have learned about guest loyalty programs, discuss whether you would adopt a loyalty program and what factors you think are most important to consider when formulating a program.

2. Explain how loyalty programs can be used to manage guest relationships for the three major segments - Transient, Group, and Contract. Provide specific industry examples to illustrate your ideas.

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