ANSWER 20-30

Brand loyalty tends to be abstract, making it more challenging to measure. As a result, it requires several questions and understanding more than one variable to effectively measure it. Brand loyalty best represents a Construct Outcome Hypothesis Descriptor Predictor Using qualitative research methods can allow researchers to do all of the following except Uncover findings that can be generalized to the population as a whole Gain a deeper understanding of "Why" people act a certain way. Gain understandings of individuals Understand cultural, psychological, and social experience Clarify their research problems Thomas Chemical Company sponsored a study to assess the environmental impact of their waste disposal practices. Researchers should be cautious about using the findings from this study because of which evaluation criteria discussed in class? Consistency Truthiness Bias Methodology Purpose Moats Consulting is an external research firm who is conducting a market research study for Calvin Klein. The study involves conducting in-depth interviews and observational research. The data the firm collected is considered: Primary and qualitative Secondary and qualitative Primary and experimental Secondary and quantitative Primary and quantitative When managers do not use marketing research, they often rely on: Advanced technology Big data The popular press Academic expertise Educated guesses HeatWave Research relies heavily on past sales to forecast future sales. This practice likely stems from which major trend that is currently affecting marketing research? Old data collection tools Increased use of gatekeeper technologies Expansion into global markets A growing emphasis on secondary data Cyclical research needs is the degree to which a specific survey question leads a respondent to give a socially acceptable response. Incidence rate Topic sensitivity Data precision Data generalizability Response rate Mark is conducting a qualitative research study. After each interview, Mark transcribes and analyzes his data, evaluates his interview guide, and makes adjustments based upon what he learned, before the next interview. This exemplifies the nature of qualitative research. Objective Iterative Open-ended Closed-ended Intuitive Which of the following is a technique that is used to picture the relative position of products/brands on two or more dimensions? The positioning of these products results from consumers' opinions of product similarity. The dimension labels are created by the researcher. Behavioral targeting Social Media Monitoring Store image studies Perceptual mapping Focus Groups Which of the following statements is true about the marketing research process? It is a systematic approach to collecting, analyzing, interpreting and transforming data into knowledge that aids in decision making. It is especially useful when the costs outweigh the value of the research. It can be approached in any order, to best fit the situation at hand. It is a quick and inexpensive way to answer marketing questions. It narrows the applicability of the research in solving organizational problems and creating opportunities. Maas and Raya Research has been hired by JCPenney to conduct a study with the goal of understanding whether inadequate store layout formations are responsible for a reduction in customer traffic. The type of research Maas and Raya Research intend to conduct to examine this relationship is complex, time consuming, and requires experimentation. This best describes which type of research? Projective Descriptive Exploratory Causal Qualitative Brand loyalty tends to be abstract, making it more challenging to measure. As a result, it requires several questions and understanding more than one variable to effectively measure it. Brand loyalty best represents a Construct Outcome Hypothesis Descriptor Predictor Using qualitative research methods can allow researchers to do all of the following except Uncover findings that can be generalized to the population as a whole Gain a deeper understanding of "Why" people act a certain way. Gain understandings of individuals Understand cultural, psychological, and social experience Clarify their research problems Thomas Chemical Company sponsored a study to assess the environmental impact of their waste disposal practices. Researchers should be cautious about using the findings from this study because of which evaluation criteria discussed in class? Consistency Truthiness Bias Methodology Purpose Moats Consulting is an external research firm who is conducting a market research study for Calvin Klein. The study involves conducting in-depth interviews and observational research. The data the firm collected is considered: Primary and qualitative Secondary and qualitative Primary and experimental Secondary and quantitative Primary and quantitative When managers do not use marketing research, they often rely on: Advanced technology Big data The popular press Academic expertise Educated guesses HeatWave Research relies heavily on past sales to forecast future sales. This practice likely stems from which major trend that is currently affecting marketing research? Old data collection tools Increased use of gatekeeper technologies Expansion into global markets A growing emphasis on secondary data Cyclical research needs is the degree to which a specific survey question leads a respondent to give a socially acceptable response. Incidence rate Topic sensitivity Data precision Data generalizability Response rate Mark is conducting a qualitative research study. After each interview, Mark transcribes and analyzes his data, evaluates his interview guide, and makes adjustments based upon what he learned, before the next interview. This exemplifies the nature of qualitative research. Objective Iterative Open-ended Closed-ended Intuitive Which of the following is a technique that is used to picture the relative position of products/brands on two or more dimensions? The positioning of these products results from consumers' opinions of product similarity. The dimension labels are created by the researcher. Behavioral targeting Social Media Monitoring Store image studies Perceptual mapping Focus Groups Which of the following statements is true about the marketing research process? It is a systematic approach to collecting, analyzing, interpreting and transforming data into knowledge that aids in decision making. It is especially useful when the costs outweigh the value of the research. It can be approached in any order, to best fit the situation at hand. It is a quick and inexpensive way to answer marketing questions. It narrows the applicability of the research in solving organizational problems and creating opportunities. Maas and Raya Research has been hired by JCPenney to conduct a study with the goal of understanding whether inadequate store layout formations are responsible for a reduction in customer traffic. The type of research Maas and Raya Research intend to conduct to examine this relationship is complex, time consuming, and requires experimentation. This best describes which type of research? Projective Descriptive Exploratory Causal Qualitative