Question: Answer All question with Explanation...Thanks Thefivebuyer decision process: Problem recognition Information search Evaluation of alternatives Purchase Decision Post-purchase behavior QUESTION: Healthy snack bars include such

Answer All question with Explanation...Thanks

Thefivebuyer decision process:

Problem recognition

Information search

Evaluation of alternatives

Purchase Decision

Post-purchase behavior

QUESTION:

Healthy snack bars include such items as health bars for example cereal bars. Cereal bars are defined as vitamin enriched, nutritious bar intended either to boost performance or replenish nutrients as a complete snack or meal replacement. The snack bars category is highly fragmented with many competitors and brands available in the market. As a marketing manager for healthy snack bars,

  1. Explain FOUR (4) marketing strategies you can use in FIVE (5) stages of consumer buyer decision process.
  2. Describe THREE (3) factors influence your target consumer went through this process to make a purchase.

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