marketing

comment to classmate should be one paragraph ( 5+ sentences)

Lorissa Hinsch Sep 1, 2020 1. McDonalds, Burger King and Wendys are all very similar fast food resturants. All three have similar menu items. Burgers and French fries with a soda can be found at all these locations as a quick and easy meal that appeals to many. These restaurants are of similar price range targeting the buyers. The affordable pricing makes it easy and affordable to have a meal while still being able to attend other responsibilities with the time you saved not having to cook dinner. Also having meals come with a toy attracts the attention of the target market children, McDonalds and Burger King has children more so in mind than Wendys because at some locations they even have a playground where Wendys does not 2. The Consumer Decision Marketing process consists of problem or need recognition, information search, evaluation of alternatives, purchase, and finally post-purchase behavior. The first step is problem or need recognition where a consumer realizes in this case that they are hungry and begins their search for something to eat. The consumer can be a child and their parent, the elderly or young adults wanting a late night snack that's quick and easy. These three fast food chains accommodate pratically all age ranges. Step two is information where the customer searches their different options of places to eat, in this case being McDonalds, Burger King and Wendys. The next step three is the evaluation of alternatives where you get the chance to decide which place you'd rather eat at. Many things can influence someones decision on wether to eat at McDonalds, Burger King or Wendys. Since these three options are so similar someone could choose one over the other because of a past bad experience, a new item released that they want to try or maybe because they have been going to the one their entire life and don't like switching things up. This step can also include deciding what to get on the menu, Step four is finalizing that decision and making the purchase. The final step five is post-purchase behavior where the consumer is either satisfied or dissatisfied with their decision. Sometimes we think twice about if we made the right decision or maybe there was so many items on the menu to choose from that we wanted to try them all but will have to come back another day to do so. 3. An example of a business market transaction can include a good service or an exchange of tormation or money between two parties. A market transaction for Taco Bell could be a customer coming into the store and purchasing an item off the menu. This transaction includes the decision between the store and customer. The store in this case being Taco Bell has an item the consumer wants and they both agree that the price is worth the product. The two parties come together and make the even exchange satisfying both sides. & Reply 6