Answer ALL questions based on Article 1 in pages 2 \& 3. 1. Why is it important for the Senior Management team of Coca-Cola Japan need to perform marketing audit prior to launching this new product? (5 marks) 2. Coca-Cola Malaysia plans to bring this new product to Malaysia. Based on Maslow Hierarchy of Needs, describe how will the company create "value" with this new product to fulfill target market's "Social Needs". (You may apply marketing mix tools in your description). (5 marks) 3. Briefly explain business environment factors that will affect to Coca-Cola Malaysia in marketing activities of this new product, resulting: a. TWO (2) Opportunities b. TWO (2) Strengths (10 marks) 4. Elaborate the purchase decision making process that a potential customer has to take and discuss the factors that will influence him/her in each step. Purchase of this beverage is to fulfil his/her social needs. (10 Marks) BARB2013 MARKETING MANAGEMENT SEPT2022 PT 1 Axticle 1 Coca-colder: Coke debuts its first frozen beverage pouch in Japan By Lester Wan 24-Apr-2018 - Last updated on 24-Apr-2018 at 02:19 GMT Coca-Cola Japan has launched its first reody-to-drink (RTD) frozen beverage in a re-sedable pouch, which the compary says is the first such innovation around the wtid. Coca-Cola frozen Lemon is said to have a refreshing sherbet-tke feel and consumers are encouraged to leave it at room temperature for obout 15 minutes and give the pouch a 'mossage' to get the right texture for the frozen drink. Jorge Gordurio, pessident of Coca-Coid's Japan business unit, said: "We re awoys looking for new ways to reach and please consumers, and a big port of that is introducing them to new products that we think they wit love." Coca-Cola frozen Lemon is a drink product eight years in the making. Coca-Cok Jopan spent years researching, developing and testing ingredients to pertect the recipe and the chiling technology. The company soid there had been about 100 prototypes. This is the first time the compony has come up with a frozen product, and it odmitted that there were various chalenges. Apart from producing the right texture. the company said it was necessary to "protect the unique faste of CocaColg1 in the produclion process. However. in order to freeze the drink, it was necessary to odd new ingredients. Which affected the balance of the taste. Coca Cola Jopan said it "discovered the perfect ingredents and exquisite combinations by constant chalenge". The campany has also launched Fanta Frozen Crange and Fanta Frozen Grape around the same fime, All of the beverages are priced at 130 yen (obout us\$1.20) for a 120g pouch. The trozen drink freezers at home. Coca-Cola Japan's innovations Coca-Cola Jopan is renowred for its innovation, having launched various novel dink products. Acound a year ago it introduced Coco-Cola Plus, a no-calorle beverage with indigestible dextrin - a source of dietary fibee - which claimed to help suppress fat BARB2013 MARKETING MANAGEMENT SEPT2022 PT 1 absorption and moderate the levels of triglycerides in the blood after eating. Same drinkers cloim it has a midly laxative effect. From Jonwary to March, it lounched a limited-edition Coco-Cola Peach as well os a Coca-Cola Slim Bottie Cherry Blossom for spring. The company also announced recently that it is exploring the potential of an alcoholic drink, Chu-Hi. "In the sparking category. we're introducing THE TANSAN, which fealures the strongest carbonation ever in out products in this country, to reach health-conscious odult sporkling lovers. said Garduo. Pepsi has also been trying to compete with Coca. Cola, having recently launched a new J-Cola for Japan, infused with Japanese spice and citrus. Source: hittos//Wmw foodncuigator-asia.com/Articlo/2018/04/24/Coco-colder-Coke-debuls-its: first-trozen-beyeroge-pouch-in-Lapan