Answer ALL questions by citing the source of reference (if any). Jelita Catering is a small catering company that maintains 80 employees and generates RM800 000 in revenues per year.With the slowing down of her catering business due to pandemic, the owner, Jelita Hashim, wants to invest on digitalization. She seeks to understand on how to use technology to support decision making and how Customer Relationship Management (CRM) system can boost up her business. She knows the basic concepts but requires more input from you, the newly hired IT executive at Jelita Catering. b. Out of hundreds CRM metrics available, identify TEN (10) CRM metrics that could be used to track and monitor the performance of Jelita Catering, prior to the setting up of a CRM system. Justify your reason for the selection of each metrics. [20 marks] c. For the company's long term plan, determine a better CRM system option for Jelita Catering by comparing the technologies offered under the Marketing Operational CRM and Customer Service Operational CRM. (15 marks]