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Question 3 Case study passage for reading and analysis to answer the underneath questions. Human behaviour need to be regulated and controlled when it comes to the interaction between internal stakeholders and external stakeholders for solid customer care, relationship and satisfaction. It is, therefore, imperative that there must be some principles and guidelines to be followed in every human endeavour with particular reference to people who work in an organization. This calls for ethics to check human behaviour to decipher between what is morally good or bad. Thus, the International Association of Business Communicators (IABC) Code of Ethics states that professional communication is legal, ethical and in good taste. The National Communication Association Credo for Ethical Communication also views ethical communication in line of advocating truthfulness, accuracy, honesty and reason as essential to the integrity of communication. Besides, it endorses freedom of expression, diversity of perspective and tolerance. That notwithstanding, it promotes access to communication resources, opportunities and climates. The last but not the least, it condemns communication that degrades individual and organization and also by accepting responsibility for short and long term consequences for misreporting. The work place is a mixture of different workforce from top, middle and lower level management staff resulting in friction of ideas when it comes to decision making and implementation of policies. Some policies may favour management or employers while some may be unpleasant and may injure the feelings of subordinates. It is here that we experience some cross fires and cross roads making the employees use all sort of atrocities to demand their rights with the effects in the usage of unofficial communication as grapevine serving as informal source depicted as rumors. They act as safety valve for pent-up emotions of subordinate staff. Again, employees are able to talk to each in resolving their problems. Consequently, it adds to official channels of the organization for information and provides feedback to address rumours/unofficial/informal source of communication. Factors to consider in communicating effectively have their spectrum covering the following: concise straight to the point, understand receiver should understands the message given or sent by the sender, simple message/information should be simple and vague, timely when to communicate timely to have the intended feedback, intended audience the recipients of the message.

a) Explaining the importance of ethics in organizational communication, analyze how it relates to both the organization and its customers.

b) Giving the implication of grapevine in communication, of what importance is it in an organization?

c) Assessing the need of elements of effective communication in organization, what five areas would you suggest to be covered?