Answer ALL SIX questions in this section on Page No. 2 of the answer sheet provided. IMPORTANT: Use the MOST appropriate concepts from the Glossary provided. Question A3 Exxon Mobil has launched a series of advertisements promoting its commitment to alternative energy sources during a time when the company is recording high profits while consumers struggle with high gas prices and environmentalists are concerned that burning fossil fuels is contributing to the acceleration of global warming. Cranium, the Seattle-based toy company, has newly introduced Giggle Gear, a toy designed to let kids' imagination run wild. With the face and head that make up Giggle Gear, kids can change themselves into aliens, fairies, bugs, and robots. Cranium has launched a series of advertisements promoting its Giggle Gear. (a) Identify and explain the type of advertising that Exxon Mobil has adopted. (3 marks) (b) Identify and explain the type of advertising that Cranium has adopted. (3 marks) Question A4 The popular Kit Kat chocolate bar was created by Rowntree's, a confectionary company in the United Kingdom, in 1935. The brand further expanded in the 1970s when Rowntree created a new distribution factory in Germany to meet European demand, and established agreements to distribute the brand in the USA and Japan, through the Hershey and Fujiya companies respectively. In June 1988, Nestl acquired Kit Kat through the purchase of Rowntree's, giving Nestl global control over the brand except in North America, where it is made under license by the Hershey Company. Variants in the traditional chocolate bar began to appear in the mid- 1990s and have continued to develop ever since. For example, Kit Kat in Japan, in particular, has many unique flavours such as mango-flavoured, cucumber, and wasabi. Today, Nestl produces Kit Kat bars in 21 countries and has expanded its marketplace in Japan, Russia, Turkey, and South America, in addition to markets throughout Europe. (a) Identify and explain the type of global company that Nestl can be called. (3 marks) (b) Identify and explain the global marketing mix strategy that Nestl has adopted