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Read the case and answer ALL of the following questions. Your answers for all parts of Section B COMBINED should NOT exceed 800 words You are an HR professional, focused on recruitment. You work for SWKB plc, a market- leading Europe-wide accountancy firm. You have recently been focusing on trying to improve recruitment of BAME (Black, Asian and Minority Ethnic) individuals onto the graduate scheme. The scheme is an annual Intake of highly qualified graduates, often from well-respected universities. An initial assessment of the data revealed problems at all stages of the recruitment process - from application to acceptance, with percentages of BAME students successfully passing to the next stage of the process dropping at each stage: 1. Application to the programme (BAME students to apply: 15% of total applicants) 2. Screening of CVS (BAME students to clear this stage: 11%) 3. First round interviews (BAME students to clear this stage: 7%) 4. Assessment day (BAME students to be offered a job: 2%) At the moment, you do not spend any money advertising the graduate recruitment scheme, relying on positive PR from the newspapers and social media to generate applications. You usually receive at least 8 times as many applications as there are places. You are not concerned about the marketing of the programme, as it appears to be reaching a high number of applicants in general and encouraging them to apply. plications from BAME students, SWKB performance is In addition, you Vi opparvoin your du tankouraging them to apply. However, with only 15% of applications from BAME students, SWKB performance is below the market average of 21% applications from BAME students. In addition, you are concerned that stages 2-4 of the recruitment process are further disadvantaging BAME applicants. You notice that students with more unusual sumames are being dropped more quickly. Some departments select fewer students from the BAME group than others. You have been asked to make recommendations to the board and need to decide on the most appropriate courses of action to improve diversity metrics. 1. How is SWKB plc. performing in relation to 'equality of opportunity' and 'equality of outcome'? (5 marks) 2. How could SWKB improve their marketing to increase the number of BAME students applying to the programme? You should focus in particular on issues of promotion and place. (10 marks) 3. Suggest three ways in which unconscious bias could be affecting the recruitment process and suggest actions to overcome them. (10 marks) (25 marks)