answer b if you only answer one

Marks The e-commerce site Rent the Runway replaces models with regular women and allows visitors to search for women of a certain age, height, and weight to see how that dress looks on someone similar Shoppers can review dresses they have rented and have the option to list their height, weight, and chest size alongside their reviews. That feature allows other women to search for customers who have similar dimensions and ask them questions. The advantages of Rent the Runway include: 100,000 outfits to try on As fashion styles, size and budgets change over time, wardrobes can be updated relatively inexpensively Clothes end up in the back of closets or landfills. Rent the Runway consumers can power the sharing economy and rent instead. Rent the Runway would like to introduce them to the wider market and start selling directly to customers to a wider target audience. The company is developing an advertisement campaign as part of their new positioning strategy. 21a) How do functional, symbolic, and hedonic needs motivate consumers to use the Rent the Runway Service? (10 marks). 21b) How might these needs be incorporated in the promotional campaign