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back to top Value: 4096 Due Date: 01-Jun-2020 Return Date: 23-Jun-2020 Length: 15 content slides Submission method options: Alternative submission method TASK Product Development and Marketing Strategy Presentation Your business proposal to the bank has been going well so far. Based on your understanding of the market, the competition, your consumers, and your likely segment and targeting approach, and working with the feedback from the bank manager, you have been asked to present your overall marketing strategy, as well as outlining your new product idea to the manager and the board of directors of the bank. You know that this presentation will help them make their final decision about giving you the business loan. However, you know that many people on the board do not have a marketing background, so you need to first explain the concepts of marketing strategy to them in order to justify your strategies and recommendations. In addition, as part of your research, you noticed that there is now some volatility and changing trends in the macro-factors and other contemporary issues that are influencing the market right now and may impact on the success of your new product idea. Thus, you will also need to address these issues and trends in your presentation To complete this task you need address the following four components: 1. Define and describe the theoretical concepts of the extended marketing mix by providing a very brief overview of theory of the Seven Ps (ie, product, price etc- no more than one slide): 2. List the 8 step process of new product development with a specific details that clearly explain and justify the process used for the new product development for your organisation 3. Identify and briefly outline one key market trend or societal issue (such as macro factors i.e. law, technology etc, corporate social responsibility, environmental issues, ethics and diversity) that is likely to affect your marketing strategy and explain its potential impact; and 4. Finally, (based on all the components above) make specific and well justified recommendations for a marketing strategy given your new product offering containing the appropriate marketing strategies mix linking this back to your consumer profile (.e. your own creative suggestions for place/promotion/price/positioning etc). OPTIONAL INTERNAL MODE: Instead of the face-to-face class presentation as originally planned, please upload your narrated slides and scripts (in notes section) to Turnitin and then after the due date post a copy of your recorded presentation onto our iz site in discussion board. Then please come along to our final online virtual tutorial workshop to present your slide which contains the recommendations for your product. Participation in the final workshop will require you to have microphone capability in order for you to practice your virtual presentation skills and continue to learn from each other. back to top RATIONALE This assessment task will assess the following learning outcome/s: be able to analyse real-life situations in the corporate, and/or small medium and entrepreneurial business sector and/or not for-profit organisations using marketing hed/MKT110/202030/SM/V/outline html#section 6-2.4 REDMI NOTE 8 PRO AI QUAD CAMERA o ENG IN 13:10 27/05/2020