Question: answer both 1. The most relevant medium for the brand relies on all these characteristics EXCEPT a. available funds b. nature of the medium c.

answer both

1. The most relevant medium for the brand relies on all these characteristics EXCEPT

a. available funds

b. nature of the medium

c. external factors

d. target audience

2. The type of media generated by buzz/press releases/news stories is referred to as

a. converged

b. owned

c. paid

d. earned

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