Answer each question with a minimum of four sentences or several bullets. Please notice I often ask for more than one thing in each question. For example, I often ask for a definition and an example of one.

1. Use Maslows hierarchy of needs concept to explain why you would expect to be more concerned about finding somewhere to stay after your house burned down than you would be about receiving a certificate of appreciation from the non-profit for which you volunteer.

2. One of your best employees has an undesirable habit of coming to work ten to twenty minutes late each morning. Write the advantages and disadvantages of using punishment to solve the problem.

3. Under Herzberg's motivation-hygiene theory, describe the two factors plus give some examples of each.

4. Would personal income, disposable income, or discretionary income be of the greatest interest to marketers? Explain your answer.