Question: ANSWER: * Explain what marketers need to consider when setting channel objectives. Why do you think Campbells Soup Company have begun testing online ordering and

ANSWER: *

  1. Explain what marketers need to consider when setting channel objectives. Why do you think Campbells Soup Company have begun testing online ordering and home delivery? (8 marks)

ANSWER:

Question 2:

  1. Identify and define the target marketing strategy used by Campbells Soup Company (4 marks).

ANSWER:

  1. Considering the consumer segmentation variables of: geographic, demographic, psychographic and/or behavioural, briefly describe each of the target markets for Bolthouse Farms, Plum Organics and Garden Fresh Gourmet (6 marks).

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