answer fast from case

CASE 3: "Wash Wash" is a laundry phone service in the one of the Middle Eastern countries, established in 2016. Since then it has developed into an on demand washing service using a mobile platform and app and has expanded its operations from one city to several cities within that country. It mainly picks up loads for washing and return them clean next day and has expanded washing services to includes other items other than clothes such as bed sheets, shoes, and carpets. "Wash Wash" pride itself on speed and innovation and is determined to make a lasting contribution to the lives of those who work for the business. Their drivers and washing technicians are referred to as partners, not employees, and they do have access to health and accident insurance and other benefits. Middle Eastern cities have increasingly become famous for their traffic congestion, and government initiatives have failed to deal with the issue. These cities are also densely populated, getting around quickly has become very difficult. Therefore, finding solution to accomplish life tasks such as delivering and picking up laundry with minimum times wasted has become very important. The problem is that in big cities, safety is always an issue, government regulation is not optimum, and sanitation and hygiene are always concerning. Wash Wash solves all these problems with real time tracking and control as well as good system of quality assurance that ensure utmost cleanness before returning items to the customers. Wash Wash has become one of the highly ranked cleaning services in the country. Users register when they open the app for the first time, and all they need to do is to fill up a pick-up address, the delivery address, and when they need the service. The app will then show the price. Payments can be made in cash, on credits. Wash Wash also feature a referral promotion cod system. When a new user put in an existing customer promo code, they receive $4 Credit. As does the customer whose promo code they used. This way, there is a direct incentive for word-of-mouth referral. Wash Wash is estimated to have over 2000 drivers and 20 washing services locations. It has recently expanded to offers cleaning of special items. To cope up with the increased demands, it formed a partnership with four of the major laundries in the country. In 2019, two of these laundries imitated the Wash Wash model and started delivering slimier services in the same cities. The competition is set to be tough in the coming years. Wash Wash is actively looking to expand, but also is committed to fighting for their market share in their original country, which has a population of more than 9 million, and is considered one of the largest internet markets in their region. a. From the description of the business, please identify the mission of the organization described in the above case (3 Marks) b. What is the business opportunity in the above case? What made the founder of the business recognized it. Reflect on the essential qualities an opportunity. (3Marks). c. Identify and explain the three ways an opportunity can be identified. Which one do you think was used in the case? (4 Marks)