Read the case below, and answer then answer the questions below Stain is a laundry phone service in the one of the Middle Eastern countries, established in 2016. Since then it has developed into an on demand washing service using a mobile platform and app and has expanded its operations from one city to several cities within that country. It mainly picks up loads for washing and return them clean next day and has expanded washing services to includes other items other than clothes such as bed sheets, shoes, and carpets. Stain pride itself on speed and innovation and is determined to make a lasting contribution to the lives of those who work for the business. Their drivers and washing technicians are referred to as partners, not employees, and they do have access to health and accident insurance and other benefits. Middle Eastern cities have increasingly become famous for their traffic congestion, and government initiatives have failed to deal with the issue. These cities are also densely populated, getting around quickly has become very difficult. Therefore, finding solution to accomplish life tasks such as delivering and picking up laundry with minimum times wasted has become very important. The problem is that in big cities, safety is always an issue, government regulation is not optimum, and sanitation and hygiene are always concerning. Stain solves all these problems with real time tracking and control as well as good system of quality assurance that ensure utmost cleanness before returning items to the customers. Stain has become one of the highly ranked cleaning services in the country. Users register when they open the app for the first time, and all they need to do is to fill up a pick-up address, the delivery address, and when they need the service. The app will then show the price. Payments can be made in cash, on credits. Stain also features a referral promotion cod system. When a new user put in an existing customer promo code, they receive 2StainBD Credit. As does the customer whose promo code they used. This way, there is a direct incentive for word-of-mouth referral. Stain is estimated to have over 2000 drivers and 20 washing services locations. It has recently expanded to offers cleaning of special items. To cope up with the increased demands, it formed a partnership with four of the major laundries in the country. In 2019, two of these laundries imitated the Stain model and started delivering slimier services in the same cities. The competition is set to be tough in the coming years. Stain is actively looking to expand, but also is committed to fighting for their market share in their original country, which has a population of more than 9 million, and is considered one of the largest internet markets in their region. Please answer the following questions:

1) Identify at lease 3-4 major macro environmental trends influencing the idea. (Just to help, you van use (PESTLE)).

2) Perform a brief industry analysis, competitor analysis

3) What marketing approach you think is used for the above business. If you are to provide suggestions for improvement which marketing approach you think is most suitable to adopt

4) Use the Barringer/Ireland Business Model Template to develop the business model you thin was used in the above case