Answer following questions:

Procter & Gamble has become so concerned about the proliferation of private brand products that it has taken the extraordinary step of suing one of its own channel members that sells private brands but that also sells large volumes of P&G products. The firm in question, F&M Distributors lnc, operates over 100 drugstores. P&G claims that F&M's private-brand merchandise is designed and packaged to look almost identical to famous brand P&G products such as Pantene Pro-V, Head & Shoulders, Secret, Sure, and Noxema. P&G not only wants F&M to discontinue the sale of such copycat private-brand products but seeks damages as well. P&G had initiated similar suits before against private-brand imitators, but the targets of those lawsuits had been manufacturers of private-brand merchandise rather than distributors of P&G products.

Question: In the so-called battle of the brands between national and private brands, do retailers have any advantages?