ANSWER ONE QUESTION WITH 200 WORDS!

Question 15A : Explain how this statement is TRUE: When engaging in a transaction with a company, customers are buying a lot more than merely a product or service. *Provide at least 3 arguments (you can use bullet points to answer this question). *Your response should reflect exposure to and understanding of a selection of relevant concepts / learnings / readings covered in the course.

OR

Question 15B : Explain how this statement is TRUE: Without a brand, your product is irrelevant (focus on consumer goods, not B2B) *Provide at least 3 arguments (you can use bullet points to answer this question). *Your response should reflect exposure to and understanding of a selection of relevant concepts / learnings / readings covered in the course.