Question: Question 1a : Explain how this statement is TRUE: When engaging in a transaction with a company, customers are buying a lot more than merely

Question 1a : Explain how this statement is TRUE: When engaging in a transaction with a company, customers are buying a lot more than merely a product or service. Provide at least 3 arguments (you can use bullet points to answer this question). Your response should reflect exposure to and understanding of a selection of relevant concepts / learnings / readings covered in the course.

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