Answer Question #4 under Food for Thought. On this question, just pick three of the industries. You will name the brand, and then list the different types of customers by their needs. For example, Olive Garden could be the type of restaurant, and the different customers could be B2B through their catering or discount gift card program, while other customers could be families and those dining out for special occasions. And yet another customer could be the lunch crowd.

4. For any three of the listed product categories, name a branded example, then hypothesize about how you might categorize customers by their different needs, in the same way our sample toy company and pharmaceutical company did. Unless noted for you, you can choose whether the brand is business to consumer (B2C) or B2B: Automobiles (consumer) Automobiles (B2B, i.e., eet usage) Air transportation Cosmetics Computer software (B2B) Pet food Refrigerators Pneumatic valves Hotel rooms