ANSWER QUESTION:

This week's Consulting Practice Challenge is on Peloton.

You are sitting across the table from Peloton's CEO, pitching your company to become Peloton's main Strategic Advisory Partner, when you are asked the following questions:

- What are the greatest strengths and weaknesses of Peloton's hybrid business model? Be specific, and prove that you know Peloton's strategies as you comment on the business model's strengths and weaknesses.

********RESOURCES********************************************

Companies are using multiple business models simultaneously nowadays. I call that the era of 'Hybrid Business Models', which are different business models (or parts of) stacked/integrated into a new "unique" model.

Here is A GREAT resource to get familiar with the basic business models:

https://fourweekmba.com/what-is-a-business-model/(Links to an external site.)

Peloton Marketing Strategy: Uncovering Key Lessons For Rapid Growth - NoGood: Growth Marketing Agency

https://nogood.io/2019/10/16/peloton-growth-marketing-strategy/

How Peloton's marketing strategy fuelled incredible growth | DCMN Blog

https://blog.dcmn.com/pelotons-marketing-strategy-growth/

Peloton: 7 business lessons from the wellness company's breakout 2020 year | Fortune

https://fortune.com/2021/02/10/peloton-business-lessons-2020-breakout-year/

The Peloton Business Model - How Does Peloton Work & Make Money? (productmint.com)

https://productmint.com/the-peloton-business-model-how-does-peloton-make-money/

Business cycle (strategy-business.com)

https://www.strategy-business.com/article/Business-Cycle?gko=ef508

Will Peloton's New Pricing Strategy Work? | The Motley Fool

https://www.fool.com/investing/2020/12/23/will-pelotons-new-pricing-strategy-work/

How Peloton Turned Selling Fitness Equipment on Its Head | by Dianna Lesage | Better Marketing

https://bettermarketing.pub/ride-or-die-pelotons-marketing-strategy-fddb268f077a