Question: Answer the Boxes for CHRISTIAN DIOR pls! Information to be Researched Research Findings Resource Citation Information Describe the customer segments and target markets. Describe characteristics
Information to be Researched | Research Findings | Resource Citation Information |
Describe the customer segments and target markets. |
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Describe characteristics of the target markets that will affect product/service and pricing decisions. |
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Describe how the company differentiates its product and positions its brand. |
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Describe a consumer buying behavior model for this company and brand. |
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Describe the product mix. |
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Describe the product lines. |
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Describe the service processes. |
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Discuss physical evidence of service, service scape, and ambiance. |
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Discuss the roles of company employees in service delivery. |
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Define the companys pricing objectives and discuss whether the objectives are profit- or sales-oriented. |
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Provide an example of current company pricing strategies. |
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Describe pricing tactics (discounts, etc.) that are used to drive short-term demand |
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Research Summary: In 250 words, discuss how the company could use these types of research findings to develop a marketing plan in order to meet the company's marketing objectives and business needs.
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