answer the first 3 question and the extra 5 questions please

Extra Questions: 1. Explain the case study? 2. What are the ethical issues involved in this case? 3. What are the effects of this issue? 4. What are the solutions for this issue? 5. What is your opinion about this case? After graduating from Ohio State, Keisha got a job in After two days of phone calls, she finally contacted the marketing and public relations department at a small someone who had been involved in the actual developsoda company called Smith's Sodas. Smith's Sodas spe- ment of the plastic. cializes in high-quality fruit-flavored soft drinks with -Yes, it's true the plastic only degrades under certain unique flavors such as pomegranate, raspberry, blue- conditions," he informed her. "But that's still better than berry, and coconut. The company had great plans for a lot of other plastics." the future. In 10 years Smith's Sodas wanted to become Keisha approached her manager, Louis, to discuss a competitor to its larger rivals, Pepsi and Coca-Cola. the issue. Louis did not understand Keisha's concern. "I The company sold sodas with lower calories than its don't see what the problem is, Keisha, other than the fact rivals and offered them in a variety of flavors. However, that this reporter is trying to cause trouble. As long as the product was only half the battle. The rest was up to the plastic biodegrades under certain natural conditions, the marketing department to promote the sodas as being then we are fine." superior to the competition. Recently, Keisha was called into her supervisor's degrade fairly easily, when in reality people must comoffice and assigned a new project. She would take the post them. Even then they only degrade under certain lead in a marketing initiative that promoted a new fea- conditions. Isn't this a type of greenwashing?" ture meant to appeal to the eco-conscious consumer: Louis frowned at the mention of greenwashing. biodegradable packaging. One of the company's sup- "Keisha, the term biodegradable is vague. We have pliers came up with a soda bottle made with a new bio- a supplier, and it is not our responsibility to prove the degradable plastic manufactured with plant materials. packaging is biodegradable. We are not being deceitful, Keisha was told the supplier struggled to develop this and it is up to the consumer to know how to dispose of plastic for years and Smith's Sodas was staking much of the package so it degrades properly. We can't control its credibility on developing an image as an environmen- what happens to the product after the consumer buys it. tally friendly organization. Many may simply toss it into the garbage." Keisha immediately began learning about the plas- "What happens if the reporter publishes her findtic and writing up press releases to send to local news ings?" Keisha asked. stations. She put in long hours working on a marketing Louis looked adamant. "We are not lying when we campaign touting the product's sustainability and how say the plastic is biodegradable. Besides, most compamuch better it is for the environment. She stressed the nies have to rely on supplier claims. I don't see any reafact that the plastic should be composted rather than son why we need to change our marketing claims." simply thrown in the trash to biodegrade properly. A few days ago Keisha received a call from a local reporter. "I've heard all of the hype concerning these QUESTIONS|EXERCISES biodegradable bottles your company is using. I wanted 1. Are Smith's Sodas' marketing claims accurate and to test just how biodegradable this plastic really is. I truthful? contacted scientists at the local university to test its bio-degradability. They tested the bottle under 10 differ- 2. Discuss the justifications Louis uses to argue for the truthfulness of the company's marketing claims. entconditionswithdifferenttypesofsoil.Onlyfouroutofthetentestsresultedintheplasticdegradingtoany3.Assumethereisanewsstoryquestioningthesus-tainabilityofSmithsSodaspackaging. major extent." tainability of Smith's Sodas packaging. How should When Keisha hung up the phone, she decided to respond? investigate whether the reporter's claims were accurate. "This case is strictly hypothetical; any resemblance to real persons