Answer the Following:

1. Social media has become an indispensable component of electronic marketing in international business. As a digital consultant for RJ International Inc., discuss any five consumer activities on social media which have implications for the company. Suggest any five corresponding marketing efforts that the firm can undertake in the social media space to glean profitable outcomes from its global customers. 

2. Service firms, irrespective of size, business model, or level of internationalization can innovate in a number of ways to improve their fortunes. Select an international service company and explain how such a company can innovate in the areas of its internal service mix elements, as well as its firm-customer interactivity. You must give specific examples to support the feasibility of the innovations. 

3. Within the context of international business. discuss, with practical scenarios, how the "DRAMA" approach to electronic customer relationship management (E-CRM) could help international businesses maintain and manage relationships with both their local and international customers.  

4. Technology has aided in the creation of new marketplaces for conducting businesses. Using relevant examples for each, enumerate and discuss any six (6) internet business models available for a newly-graduated IB student who wishes to create an international business venture.

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As a digital consultant for RJ International Inc the five consumer activities on social media which have implications for the company are as follows 1 Social media can be used as a platform for custom... View the full answer