Question: Answer the following e-commerce question. 1)There is a saying that the Web is the ultimate tool for mass customization. Describe the concept of mass customization.

Answer the following e-commerce question.

1)There is a saying that "the Web is the ultimate tool for mass customization". Describe the concept of "mass customization." Is this term an oxymoron? Choose one online business and detail how they achieve "mass customization" with their customer base.

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