Answer the following

Question 1 (1 point)

When testing the appeal of a new product it is best to use:

Question 1 options:

	your own e-commerce site
	a focus group
	a professional survey
	an affiliate marketer

Question 2 (1 point)

Affiliate Marketing is:

Question 2 options:

	licensing your brand to be sold exclusively
	using contracted sales representatives
	using your e-commerce site, blog or other on-line venue to develop interest in someone else's products of services
	advertising with friends and relatives

Question 3 (1 point)

Action to keep members coming back to brand community:

Question 3 options:

	feeling of exclusivity
	Invite members to test new products
	Establish community rules
	Invite your members to share design idea

Question 4 (1 point)

A good digital marketing campaign should build awareness, interest and:

Question 4 options:

	familiarity and buzz
	desire and conversion
	empathy and trust
	credibility and desire

Question 5 (1 point)

Apple can be considered:

Question 5 options:

	one of the first digital marketplaces
	an affiliate marketer
	a vertical retailer
	a multi-channel marketer