answer the following questions. 1. What aspects of Orbitz's service processes led to Mr. Paton's favorable service
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answer the following questions.
1. What aspects of Orbitz's service processes led to Mr. Paton's favorable service experience? 2. Generalize the lessons learned from this example to other organizations. What challenges might organizations encounter in designing quality customer service processes?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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