Question: Answer the following questions (A1, A2, A3, C1, C2, D4) Q1: How can Fly emirates use the different level of procurement development to survive the

Answer the following questions (A1, A2, A3, C1, C2, D4)

Q1: How can Fly emirates use the different level of procurement development to survive the pandemic? Explain your choice.

Q2: Consider AT&T and answer the following:

  1. What market segments Carlson Wagonlit Travel appear to be targeting?
  2. What segmentation variables is the company using to segment their market?

Q3: According to Customer Based Equity Model, evaluate ARAMCO brand.

Q4: compare and contrast between two real-life companies who used induced and autonomous innovation strategies.

Q5: As a marketing manager for Barclays Bank?

  1. How would you use the task method to advertise?? Explain.
  2. How can you transform you advertising and services to fit the digital shift during the pandemic?

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