Answer the following questions and upload this Microsoft Word compatible document to

the Learning Module Assignment dropbox on D$2$L$.$ Refer to the Library Course Guide

for help with your research.

Integrated Marketing Communications $($Chapter $17)$

$1)$ See the below example of integrated marketing communications below. Which

one of the goals from the AIDA model does this communication best accomplish?

$($Highlight one answer$)$

a$.$ Awareness

b$.$ Interest

c$.$ Desire

d$.$ Action

Explain your answer using course concepts:

$2)$ Consider the following sales promotion. What type of sales promotion is it$?$

$($Highlight one answer$)$

a$.$ Deal

b$.$ Coupon

c$.$ Premium

d$.$ Contest

e$.$ Sweepstakes

f$.$ Samples

g$.$ Loyalty Program

h$.$ Rebates

Explain your answer using course concepts:

Social Media $($Chapter $3)$

$3)$ See the below example of a social media post. Which of the $4$e Framework steps

does this example address the most? $($Highlight one answer$)$

a$.$ Excitement

b$.$ Education

c$.$ Experience

d$.$ Engagement