Answer the following questions. Elaborate your answer through illustrations or figures supported with concrete and comprehensive discussions.

THE XYZ LENDING CORPORATION

XYZ LENDING CORPORATION is operating in Davao City for more than two decades. The

Corporation went well in its operation hence, it expanding its branch in Starling City last January. Due to

COVID19 threat, the management has made up its decision to close this yearend. But, the owner is more

optimistic longing to regain its losses and has a positive view that this pandemic crisis will be over. This

is the reason why the owner hired you as marketing specialist for two offices, main office and its branch.

XYZ LENDING CORPORATION tasked you to accomplish the following which will be

submitted this month end and to be implemented this year beginning of 2021. The following are as

follows:

1. Develop a market positioning considering the market segmentation and target marketing.

Explain how and why you derived that marketing strategy.

2. Financial services are not basic needs as staple goods hence it has a high involvement of

decision making. Assess your answer in number 1, do you think this minimizes the high

involvement of decision making of prospective member and borrowers? if yes, why is that

so? if no, how will you reposition your marketing strategy that will lead to low involvement

of decision making?

3. Based on your answer in number 1, how will you make this strategy effective (not to lead to

disposition stage or establish customer loyalty)?

4. Based on your answer in number 1, since this strategy will be implemented this coming

December, how will you make a purchase decision considering the buying center?