Answer the following short answer questions.

1.Name four elements that a company might choose to include in its marketing mix.

2.What is a product-based marketing strategy?

3.Briefly explain why mobile advertising is growing so rapidly.

4.One of the four Ps of marketing is price. In about 100 words, explain what elements are involved in price besides the amount of money a customer pays for a product. In your answer, be sure to consider the concept of customer value.

5.In about 100 words, explain what online businesses can learn from data mining (or analytical processing) activities.