Answer the following statements true/false:

a.) While IMC is a concept it isnt really a process.

b.) Brands should be considered company assets.

c.) Deceptive advertising includes any advertisement that contains an omission that is likely to mislead the consumer.

d.) Brand managers typically report to the marketing manager.

e.) The smell of chocolate chip cookies right out of the oven is an example of a stimulus.

f.) If a researcher were to count the number of people that ride a city bus every day to determine the degree of exposure of an ad at the bus stop, then he or she would be using the observation method of marketing research.