Question: Answer the four questions below from the attached Case 1- Assess the relationship between PPCL and Tricon. Whose position do you favor in the franchise

Answer the four questions below from the attached Case

1- Assess the relationship between PPCL and Tricon. Whose position do you favor in the franchise argument? Why?

2- What, in your estimation, is the real risk of PPCL losing the Pizza Hut brand? What are the implications for contingency planning for a new brand?

3- As Kenny, how can you motivate the team to take this threat more seriously and engage them in contingency planning?

4-What planning steps, if any, should be taken at this time to plan for a new brand concept?

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