Answer the highlight answer and explain why .

The "market" (all potential customers of a product) is made up of different types of people that will respond to different marketing mixes for different reasons. Each of these groups are called segments. A segment represents all the customers that will respond to the same marketing mix for the same reason(s). Companies target the most attractive segments with a unique marketing mix by positioning the product specifically based on their wants and needs. Consider Segway and compare the Ninebot S to the i2 SE Patroller...then answer the following questions: 16. Which one of the following segmentation groups would most likely make someone a "Ninebot S" customer vs. a "i2 SE Patroller" customer? (Highlight one answer) a. Geographic Location b. Lifestyle c. Level of Education d. Gender Identity