Problem: ANSWER ALL 4 QUESTIONS WITH EXPLANATIONS PLEASE.

The market (all potential customers of a product) is made up of different types of people that will respond to different marketing mixes for different reasons. Each of these groups are called segments. A segment represents all the customers that will respond to the same marketing mix for the same reason(s). Companies target the most attractive segments with a unique marketing mix by positioning the product specifically based on their wants and needs. Consider Tesla Motors. They sell different vehicles at different price points to satisfy the needs of customers in different segments of the electric vehicle market. Compare the Tesla Model 3 to the Tesla Model S and answer the following questions: Question 1 - Segmentation: Which one of the following demographic characteristics would most likely make someone a Model S customer vs. a Model 3 customer? (Highlight one answer) a) Age b) Gender c) Level of Education d) Income Explain your answer:

Question 2 - Targeting: Consider the products Tesla offers. What kind of targeting strategy are they using? (Highlight one answer) a) Undifferentiated Targeting Strategy (mass marketing) b) Differentiated Targeting Strategy c) Concentrated Targeting Strategy d) Micromarketing (one-to-one marketing) Explain your answer:

Question 3 - Positioning: Evaluate the positioning in the following screen shot: Describe below how the company is positioning the product (reference the relevant Positioning Methods from the text):

Question 4 - Branding: Consider the Sriracha brand of hot sauce made by Huy Fong Foods. Would the brand extension make sense if it were "Sriracha flavored salt"? (Highlight one answer) a) Yes b) No Explain your answer:

T MODEL S when your bling goes 60 mph