Question: Answer the question in a short paragraph Developing a product strategy in the Strategic/Consultative Selling Model involves using three prescriptions for successful sales. One of

Answer the question in a short paragraph

Developing a product strategy in the Strategic/Consultative Selling Model involves using three prescriptions for successful sales. One of those prescriptions is to Sell Specific Benefits. Explain the difference between a feature and a benefit and provide an example. Why is it important for a salesperson to stress benefits when consulting with a customer / client?

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