Answer these questions. your answer should be short and effective (one paragraph should be fine), number the answer to its question, and type your answers please!!

Psychology of Influence

Think of the last big purchase you made (over $300) where you actually researched online before you made the purchase. If you havent made such a purchase recently, interview someone who has. Consider carefully the 6 areas of the Psychology of Influence (social proof, authority, affinity, scarcity, reciprocity, consistency).

1. How many of the 6 were present in your decision-making process either before or after the purchase?
2. In what ways were they present?
3. If they were not present, how could they have been present in the process? What could the brand have done to address this area?
4. Did you purchase online (website), on-ground (brick and mortar) or in social media? Or some combination of the three?