answer this!!!

Based on the lecture notes, some of the overarching marketing trends include: 0 Gamification, consumers becoming more rational, PR becoming more important than advertising 0 Desire being mimetic, desire being triangular, and consumers having lower self- esteem O Desire being mimetic, brands becoming extensions of identities, and gamification 0 Brands becoming extensions of identities, consumer becoming more rational, and desire gamification O Non-linear decision-making, consumers becoming less rational, advertising becoming more important than PR