answer this!

Betsy is a brand manager working on a brand launch for a pharmaceutical product. After 2 months in the market, stakeholders seem confused on the core key messages for the brand. The sales force is putting emphasis on the strong efficacy of the product, but Marketing and Medical are more focused on producing promotional material that highlight the safety of the product. What is happening here? Q The brand mantra is clearly positioning the drug 0 The sales force is using their market knowledge to properly position the drug 0 There are two positioning philosophies for that brand, which will ensure its long-term success 0 The positioning statement was not properly internally communicated pre- Iaunch by the Marketing Team