answer this question please, no short answers.

"Which business level strategy does Google persue?"

Please read carefully the case study and answer the following questions using the provided resources, your course textbook & your own ideas/insights. FROM THE GARAGE TO THE GOOGLEPLEX Google Inc. was officially launched in 1998 by Larry Page and Sergey Brin to market Google Search, which has become the most used web-based search engine. Larry Page and Sergey Brin, students at Stanford University in California, developed a search algorithm at first known as "BackRub" in 1996, with the help of Scott Hassan and Alan Steremberg. The search engine soon proved successful and the expanding company moved several times, finally settling at Mountain View in 2003. This marked a phase of rapid growth, with the company making its initial public offering in 2004 and quickly becoming one of the world's largest media companies. The company launched Google News in 2002, Gmail in 2004, Google Maps in 2005, Google Chrome in 2008, and the social network known as Google+ in 2011 (which was shut down in April 2019), in addition to many other products. In 2015, Google became the main subsidiary of the holding company Alphabet Inc. Their business strategy creates customer loyalty, and that is the most significant benefit of this strategy. The web search engine of Google is the most popular search engine that is mainly utilized because of its easy accessibility and efficiency. Adwords also has a market share of 69 percent in the online ad market. The technology of Google is not easy to copy, rendering it expensive. Provided Google's innovations stay a secret; the company have a competitive advantage over its rivals and is keeping the market competitive. Google therefore, develop a high market share, aiming for consumer brand loyalty, and still monitor its activities to provide consumers with reliable service. Competitive advantages are partly sustainable when the company can continually increase the efficiency of its resources, allowing a dynamic competitive advantage. In the light of the new developments, many innovations and inventions are emerging that have given rise to new websites, new online software and other services that have embraced the latest technology, which poses a challenge to Google to adopt the new innovations at a high rate. e Discussion Questions Which business level strategy does Google pursue