Question: answer this two part question with detail explantiaon and examples. part a)Explain how brands may develop systems to ensure that dynamic information coming in from
answer this two part question with detail explantiaon and examples.
part a)Explain how brands may develop systems to ensure that dynamic information coming in from social media is acted upon quickly? What would this imply for the brand management function? Explain in detail
part b)
- Provide a detailed summary of pros and cons associated with the following channels:
a) Mobile advertising and
b) Content marketing.
c) Name and describe 3 brands that appear to utilize the above channels in an effective manner?
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