Question: answer this using nike product 1. Define a new product development process for next-generation products. While the product may be new, it is important to

answer this using nike product

1. Define a new product development process for next-generation

products. While the product may be new, it is important to have a

plan in place for next-generation models.

a. Do you want to expand existing products into new markets?

b. Define expected features that will likely be added over the next 36

months and a timeline for introduction.

2. Does the company want to be known as innovative with regard to

new product development?

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