Answer three questions in detail amd also fill tables. Tata Nano positioning case.

TATA NANO Case Questions 1. What is the current situation in the nascent Indian car industry, and what should be TATA Nano's approach in this market? 2. Identify and explain the variables used to define the consumer segments in the case. Group pain, gains and to-do list as well as customer value proposition (in a table). Make another table and organize the segments information accordingly. (Table 1) Question#3: What suggestions would you make in terms of the implementations plan for the chosen positioning concept? (Table 2) You should use the following Exhibit for the implementation plan I Table 1: Consumer Segmentation Scheme in the Wellness Industry Segmentation Segment 1 Segment 2 Segment 3 Segment Criteria Primary benefits sought Willingness to spend Behavior and usage Psychographics Table 2: Detailed Marketing Execution Plan Positioning concept Positioning statement Communication strategy: Key functional and emotional benefits Message strategy and appeal Service package, treatment included and categorization Services/product offered/ portfolio Retail place layout and considerations Communication tactics: to ensure trails and repeat, media channels and creating referrals etc