Answer using the TymeBank digital disruption case study:

Question $1$:

a$.$ What are four of the most important marketing dilemmas or key challenges

facing Tymebank going forward?

b$.$ Prepare alternative opportunity growth strategies found in the Ansoff matrix

$($Opportunity Utlilisation Matrix$)$ for Tymebank making recommendations

for growth going forward.

Question $2$:

a$.$ Critique the brand positioning approach. What three positioning methods

$($bases for positioning$)$ would you continue using going forward?

b$.$ Make practical recommendations as to which elements of the IMC

campaign other than those falling under the Digital Marketing Banner, you

would recommend to the Tymebank marketing team in order to get the best

return on marketing spend and why?

Question $3$:

Assume you have been employed as the Digital Marketing Manager at Tymebank.

Develop a digital marketing strategy for the bank to increase brand awareness in

the next $3$ months. Provide mockups where it$$s appropriate using Canva,

postermywall or any other platforms.

Question $4$:

For Tymebank to continue to grow, they have asked you to develop a pay per

click campaign for their business banking account to enhance sign ups. Use the

Account and campaign structure. Mockup of the PPC campaign is also

required.