Answer with five sentences or more the questions 1 Explain how companies can develop their brand using content marketing 2 What should companies take into account so that a content marketing strategy benefits them and has a positive impact on brands 3 How is the development of brands, or branding, in the digital age 4 What is purposeful content marketing 5 How is culture related to content marketing 6 How is the trend towards individualization related to content marketing 7 What is purpose washing and content marketing with purpose Establish the difference between the two References Dami, L , Kirby, J (2018) The definitive guide to strategic content marketing Perspectives, issues, challenges and solutions Chapter 2 The Experience EconomyBrand and Customer Experience as Content Enablers Chapter 3 How Content Can Help Build Sustainable Brands with Better Purposes Scott, D M (2020) The new rules of marketing PR How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly (7th ed ) John Wiley Sons Answer with five sentences or more the questions 1 Explain how companies can develop their brand using content marketing 2 What should companies take into account so that a content marketing strategy benefits them and has a positive impact on brands 3 How is the development of brands, or branding, in the digital age 4 What is purposeful content marketing 5 How is culture related to content marketing 6 How is the trend towards individualization related to content marketing 7 What is purpose washing and content marketing with purpose Establish the difference between the two References Dami, L , Kirby, J (2018) The definitive guide to strategic content marketing Perspectives, issues, challenges and solutions Chapter 2 The Experience EconomyBrand and Customer Experience as Content Enablers Chapter 3 How Content Can Help Build Sustainable Brands with Better Purposes Scott, D M (2020) The new rules of marketing PR How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly (7th ed ) John Wiley Sons

Question: Answer with five sentences or more the questions: 1- Explain how companies can develop their brand using content marketing? 2- What should companies take into

Answer with five sentences or more the questions:
1- Explain how companies can develop their brand using content marketing?
2- What should companies take into account so that a content marketing strategy benefits them and has a positive impact on brands?
3- How is the development of brands, or branding, in the digital age?
4- What is purposeful content marketing?
5- How is culture related to content marketing?
6- How is the trend towards individualization related to content marketing?
7- What is purpose washing and content marketing with purpose? Establish the difference between the two.

References:

Džamić, L., & Kirby, J. (2018). The definitive guide to strategic content marketing: Perspectives, issues, challenges and solutions.
Chapter 2: The Experience Economy—Brand and Customer Experience as Content Enablers
Chapter 3: How Content Can Help Build Sustainable Brands with Better Purposes

Scott, D.M. (2020). The new rules of marketing & PR: How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly (7th ed.). John Wiley & Sons.

References:

Scott, D.M. (2020). The new rules of marketing & PR: How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly (7th ed.). John Wiley & Sons.

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