Question: Answer with reference to course material. 1. What are the main challenges in implementing this segmentation in DHLs customer database? 2. How would you recommend

Answer with reference to course material.

1. What are the main challenges in implementing this segmentation in DHLs customer database?

2. How would you recommend DHL to address those challenges?

3. What are the various possible practical applications of this segmentation methodology in other functional departments (e.g. sales, customer service, etc.)?

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